Finding customers- a problem faced by many businesses

Every business big or small shares some common problems- finding and retaining customers being one of them. While the bigger household names have teams of people working tirelessly to find new customers, small business owners can struggle with this due to lack of experience and knowledge. 

There are some ways to tackle this mammoth task and make it easier to implement and learn, and that will help you make, update and tackle your customer acquisition plan which is key in ensuring that you not only find customers but also align your branding and marketing with what they are after.

1. Creating Target Market Customer Personas 
Finding and understanding your ideal customer is very important, so you’re spreading the right message in the right way to the right people. For this, getting a clarity of various target markets and how the differ is very important. A good starting place is making one or various customer personas depending on the target market variations and crafting an idea of key pointers like: 
-Who your target market is 
-What the look like 
-Shopping habits
-Buying cycle 
-Social media preferences 
This then helps have a more focused research and to then create plans for resource allocation accordingly 

2.Smart branding and building relationships 
Once you have an idea of what works with your target market, it is then easy to align your branding that reflects similar values, ideas and content that would appeal to them- this would help build long term relationships with potential customers through social media, don’t just sell your products and service; familiarise yourself to them as a friend whose content they enjoy. 

3.Easy to find website and social media  
Your website and social media should be easy to find, making the most of various tools available to streamline this process. Google has quite a few good programs for this purpose, Google My Business, Google Ads, Google Search Engine Optimisation, Google Analytics and advertise smartly by regular reviewing the various parameters that the tools provide 

4.Learning from competitors and customer experiences 
Study your competitors to understand and gain knowledge about the industry that would otherwise take years to build. What worked? What didn’t? How do they interact with potential customers? What social media do they use and how are they building it? 
These kind of questions will help you understand what content you should and shouldn’t share and where you would like to place yourself in the industry. 
On the other hand, using customers experiences to learn key information is incredible important as it tells you what you’re doing right and what you aren’t and what your strengths and weaknesses are, as at the end of the day customers satisfaction and positive experiences will help grow your business more than anything else. 

5.Smart networking 
Use your networking skills and connections to not only find potential customers through collaborations but also to learn key skills you maybe lacking. It is also a good way of giving back to the community through mentoring and sharing your knowledge and strengths with others. 

6.Special offers
Everyone loves a good bargain, and if uses wisely it can be a great way of driving up sales and building a loyal customer base. Evaluate best times of the year to entice customers with special offers and find the balance of giving a discount but still making it worthwhile for your business. 

Eventually, finding customers is a constant journey that every business has to undertake to ensure its success, so it is important to ensure it is done in a way that makes it efficient, targeted and analytical. 


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